The Project
When Louis Chevalier moved to London in 1995, he wanted to share the Parisian café experience that he grew up with to the rest of the UK. Three years later in 1998, A Taste of France was born. Offering everything from freshly baked patisseries, organic coffee and ready-to-go sandwiches, all contained within an ambient high street café, A Taste of France is the perfect place to drop into for lunch on a Monday afternoon or to chill out with a coffee and croissant on those relaxed Sunday mornings.
As part of a renewed effort to boost brand awareness, the chain was keen to launch a new visual identity across their chains. My role in this project was to build a clear brand identity which was simplistic, modern, and in keeping with the chain's Parisian roots.
The Solution
I started with the logo, which incorporates the iconic silhouette of the Eiffel Tower as part of the handwritten typography. The brand colours were selected to clearly represent the country's flag and identity.
I was also responsible for rolling out the branding across print materials throughout the restaurant, including their trifold menus, cups, packaging and signage. I felt it was important to keep the branding straightforward and minimalistic, while always giving a nod to classic Parisian styles, such as the Art Deco movement.
I was also tasked with building out a landing page, designed to attract new business and provide customers with a platform which details the chain's offering and allows users to view menus, locations, sign up for rewards schemes, and order select products through the website's online store.
A Taste of France
